Privacy policy

Who we are

Wake is provided by Grow Labs LLC. This policy explains the Wake iPhone app, its support website and information you choose to send us for support.

Information in the app

Wake stores your alarm settings, sleep routines, app preferences, and the name, birth date, gender and sleep-habit answers you enter during onboarding on your device. This includes questionnaire progress and answers retained when you restart onboarding, evening-step history, your routine-derived sleep goal, optional profile photo, discovery source and reminder choices. Wake uses Apple’s alarm system to schedule and present alarms. Wake keeps the contents of these personal answers, routine schedules and evening records on your device. Optional analytics can report that you used or completed a feature, without sending these contents. The discovery-source category can be shared when analytics is enabled.

Wake has no user accounts, app-operated cloud sync or voice calls, and displays no in-app advertising. It does not access your microphone, contacts or device location services. Optional advertising measurement is described below. Subscription processing, optional Health access and Screen Time features are described below.

Purchases and Superwall

Wake Pro subscriptions are purchased through Apple. Apple handles payment and the subscription associated with your Apple Account. Wake uses Superwall to display the subscription offer, process purchase and restore requests and determine subscription access. This service uses purchase and subscription information, a random installation identifier, Apple’s identifier for vendor (a device identifier), and technical request information. These identifiers support subscription processing even when optional analytics is off. Network requests also expose connection information, such as an IP address, to the receiving service. Wake does not receive your full payment-card details.

Wake explains this use of Superwall in this policy, which the welcome screen links before you continue. After you continue from the welcome screen, the Superwall SDK can initialize to prepare the subscription offer, and on later launches to maintain subscription status. Earlier versions initialized it only after you chose Subscribe or Restore. Optional Superwall SDK analytics is enabled only when you allow usage analytics. Apple server subscription notifications continue to provide revenue, renewal, cancellation, billing and refund reporting independently of optional product analytics. Turning off analytics does not disable subscription processing. Wake does not pass your onboarding answers, sleep records or selected Screen Time apps to Superwall. See Superwall’s privacy policy and Apple’s privacy policy for their practices.

A development preview disables purchases and Superwall initialization. Sample offers in that preview do not start a subscription or grant production subscription access.

Optional analytics and session replay

When you choose to share usage analytics, Wake sends PostHog an installation-specific random identifier, app/device technical information, screen views, interaction counts, feature outcomes, permission outcomes, onboarding step progress and timing, discovery-source category, subscription-flow outcomes and crash diagnostics. These measurements help Grow Labs LLC improve the app. They are not used for advertising. Superwall can also collect its SDK analytics when usage analytics is enabled. Advertising measurement with TikTok and Meta is described separately below.

Session replay can be turned off separately in Settings. It records masked screenshots and taps inside Wake so we can understand navigation and problems. Text and images are masked by default, and personal-answer, profile, feedback and Health-report areas are fully masked. Wake does not record your microphone, other apps, payment details, selected Screen Time app tokens or Health records. Replays are configured for 30-day retention in our United States PostHog project. Technical network requests expose your IP address to the receiving service.

In versions with the welcome privacy notice, continuing from that notice enables usage analytics and masked session replay unless you have already saved a sharing preference. No separate product-analytics consent popup appears. Apple’s tracking prompt for advertising measurement is a separate choice. Earlier versions, including build 6, keep collection off until you choose to enable it. Previously saved choices are preserved. You can turn either option off through Settings → Analytics & replay. Turning analytics off stops future PostHog event and replay collection on this device. Advertising-measurement controls and request behavior are described below. It does not erase data already sent or subscription records needed by Apple and Superwall. For access or deletion requests, contact support; the installation analytics identifier shown in Analytics & replay helps locate your records. See PostHog’s privacy policy.

Advertising measurement with TikTok and Meta

Wake can use TikTok App Events and Meta App Events to measure and improve advertisements for Wake on those companies’ services. These services can link information from Wake with information from other companies’ apps and websites for advertising measurement and targeting. Wake does not display advertisements inside the app.

Wake starts these advertising SDKs only when they are enabled for Wake, usage analytics is on, and you have allowed tracking in Apple’s App Tracking Transparency prompt. If you decline tracking or the device restricts it, neither advertising SDK starts. Allowing or declining tracking does not change your subscription access. You can change your tracking choice in iPhone Settings → Privacy & Security → Tracking → Wake, or turn usage analytics off in Wake Settings → Analytics & replay. Either choice stops new advertising-measurement events from Wake and disables advertising-identifier collection.

TikTok and Meta can receive install and app-open events, onboarding-completion events, and trial or subscription starts. TikTok also records a day-two return event; Meta records app-session information. Trial and subscription events include the subscription product and currency, with the price for paid starts. Ad-link and attribution information helps match an install or purchase to an advertisement. TikTok also sends SDK performance and error measurements.

The data includes Apple’s advertising identifier (IDFA), Apple’s identifier for vendor (IDFV, sent to TikTok), each SDK’s own random installation identifier, and technical information such as app and SDK versions, device model, operating system, language, time zone, carrier, screen size and CPU core count. Network requests expose an IP address, and TikTok also includes a device IP address in its request data. These services may infer approximate location from IP addresses. Wake does not request access to your device’s location services.

Wake does not send TikTok or Meta your name, birth date, onboarding answers, profile photo, routines, alarm schedules, Health records, Screen Time selections or usage reports, screenshots, support messages, or Wake’s product-analytics installation identifier. Advertising measurement is separate from the optional PostHog product analytics and masked session replay described above.

Turning tracking or usage analytics off does not automatically delete information already sent or queued while measurement was enabled. Requests already underway may finish, and previously queued events may be sent if you enable measurement again. Technical SDK configuration and permission-status requests may continue until Wake closes. For access or deletion requests, contact Wake support. See TikTok’s privacy policy and Meta’s privacy policy for their data handling and privacy choices.

Screen Time and app blocking

If you allow Screen Time access, you can choose apps using Apple’s system picker. Wake stores Apple’s opaque app-selection tokens, your blocking schedule and temporary exceptions in an on-device container shared with Wake’s Screen Time extension. The app and extension use these choices to apply and remove app shields. Permission alone does not select apps or start blocking. Wake can display suggestions from recent usage in Apple’s private Screen Time report extension. Usage information stays inside that extension; you choose the apps to block through Apple’s picker. Wake does not send these choices or usage reports to Grow Labs LLC, Superwall or PostHog.

Break timers and Live Activities

When you start a temporary break with Live Activities enabled, Wake uses Apple push notifications to update and end its countdown while the app is in the background. Wake sends a temporary Live Activity push token, random break and activity identifiers, the break’s start and end times, and your break-alert preference to a Wake-operated timer service hosted by Cloudflare. These requests also expose ordinary connection information, such as an IP address, to the hosting provider.

The service verifies Apple’s signed subscription transaction to authorize a timer. It uses a derived subscription identifier to separate requests and prevent abuse. This operational processing is separate from optional analytics. It does not include your pulse estimate, camera frames, chosen Screen Time apps, usage reports, alarm settings or full blocking schedule. The signed subscription proof is verified in memory rather than retained. Live Activity push tokens are cleared after completion or cancellation, including bounded delivery retries. Other timer, delivery and cancellation records are configured to expire within 24 hours. These records operate the timer and reject stale requests; they are not used for advertising. Apple delivers the Live Activity updates. Network availability can affect their delivery; app blocking is enforced separately on your device.

You can disable Live Activities for Wake in iPhone Settings. Wake then uses its on-device break timer and, if permitted, a local break-ending notification. The Break ending preference in Wake controls the heads-up. Ending a break stops its activity and requests cancellation of pending remote updates.

Optional camera pulse check

When you choose to check your pulse before a temporary app-blocking break, Wake asks for camera permission and uses the rear camera and its light. Wake processes live color changes from your fingertip on your device to estimate your pulse. Camera frames and pulse readings are held only in memory for the current flow; Wake does not save them or upload them to Grow Labs LLC or any service. The pulse-check screen is masked in session replay, and analytics can report that a reading completed without including the reading itself.

You can decline camera access or turn it off in iPhone Settings → Privacy & Security → Camera → Wake. If camera access is off or a reading cannot be completed, Wake offers a minute of breathing instead. The camera and light stop when you leave the pulse check or Wake is no longer active.

Apple Health sleep records

Onboarding offers an optional Apple Health connection. Wake requests read-only access to sleep analysis, heart rate and heart-rate variability. The current routine starting-point calculation uses sleep timing and the answers you enter; it does not use heart measurements to estimate sleep need. Wake never writes to or deletes Apple Health records.

When importing is enabled, Wake reads available sleep intervals and their source names to build sleep reports on the device. These reports are held in app memory rather than saved as a separate sleep-record database. The import preference and sleep goal are stored locally. Wake does not send Health records or reports to Grow Labs LLC, Superwall, PostHog, advertising services or AI services.

You can review health access in Wake Settings → Apple Health. To change an existing permission, open Apple Health → your profile → Apps and Services → Wake. Changing permissions does not delete the original records in Health. Apple does not tell Wake whether read permission was denied, so an empty report can mean unavailable records or no read access.

Permissions and your choices

Alarm permission allows Wake to schedule alarms. Notification permission is separate: the paywall offers a notification step for both trial-eligible and paid accounts. Trial-eligible accounts can enable a trial-end reminder. Paid accounts can enable wind-down and bedtime reminders for the routine they are creating. Turning either option off continues without requesting permission. A trial reminder is scheduled only from a verified trial expiration date, with your reminder choice enabled and a future reminder time available. You can change notification and alarm permissions in iPhone Settings.

You can edit or delete alarms and routines in Wake, change your blocking choices, and stop Health importing. Restarting onboarding preserves your existing answers for editing. Deleting Wake does not cancel an Apple subscription; manage subscriptions through your Apple Account.

Deleting the app removes its local app data. Copies included in an iPhone or computer backup are controlled by your backup settings. Grow Labs cannot access or delete those backups. There is no Wake account to delete. Subscription records handled by Apple and Superwall are separate from local app data; contact us with questions about that processing.

When you contact support

If you email us, we receive your email address, message and any attachments you choose to send. We use them to answer your request, investigate the problem and maintain support records. Our email provider processes those messages to deliver and store them for us.

We retain support information only as long as needed to handle the request and meet applicable legal obligations. Contact us to request access, correction or deletion. Depending on where you live, you may also have rights to object, restrict processing, obtain a portable copy or complain to a privacy authority. We may need to verify a request and preserve information where legally required.

Please avoid sending sensitive information that is unnecessary for support. We do not supply your support messages to TikTok or Meta for advertising measurement.

Website and Apple services

Visiting this website sends ordinary connection information, such as your IP address and browser details, to our hosting providers so they can deliver and secure the pages. On the landing page, we use PostHog to count page visits, App Store link clicks and scroll depth, along with referring website domains, campaign tags and broad screen-size categories. We use a random identifier for each loaded page and a separate random visitor identifier stored in your browser for up to 90 days to estimate unique visitors and recognize repeat visits from that browser. The visitor identifier is not linked to your name, email, app account or other devices. You can reset it by clearing this site’s browser data. This website analytics does not use cookies, session recordings or fingerprinting. If browser storage is unavailable, we count page activity but cannot recognize repeat visitors. We do not send full referring URLs or unrelated URL parameters. PostHog receives ordinary connection information needed to receive these events; we disable geographic enrichment. Browsers that signal Do Not Track or Global Privacy Control do not send these analytics events, and their stored visitor identifier is removed. See PostHog’s privacy policy. Hosting providers retain connection information according to their service and security policies. We do not use it to build a Wake user profile. This website is hosted by Cloudflare. See Cloudflare’s privacy policy for its processing of connection information.

Apple separately handles App Store activity, system services and any diagnostics or backups you choose to share or enable. Those practices are governed by Apple’s privacy policy and your device settings. They do not give us access to your locally stored alarms.

Protection and processing

This website uses an encrypted HTTPS connection. Our hosting and email providers may process information in countries other than where you live. We use support information to respond to your requests and resolve problems, and connection information to deliver and secure the website. Contact us for questions about the service providers handling your request or your privacy rights.

Children

Wake asks for a birth date during onboarding to work out age; this answer remains on the device and is not transmitted to Grow Labs. If a child sends personal information to support, a parent or guardian can contact us to request its deletion.

Changes and contact

We will update this policy when our practices change and show the revised date here. Material changes will be explained in the app where appropriate before any new data collection begins.

For privacy questions, email wakeappsleep@gmail.com with “Wake privacy” in the subject. Grow Labs LLC is responsible for the information described in this policy.